Week 2 - Progress Update

From Scratch Jan 08, 2021

TL;DR - This week was largely focused on the sales process, product enhancement, marketing setup

Highlights - Insights derived from conversations with potential customers

Sales

Reached out to potential customers via twitter and followed up via email
Got important insights about the type of customers to target and an enhancement idea through the conversations
Will follow up again to one of the leads in the upcoming week to get feedback on the new feature prototype
Plan to reachout more leads in parallel in the upcoming week

Landing page website is simplified with 4 widgets for 1 reference customer
Each widget is focused on a specific use case. Also added the benefits and contexts where the widgets can be used
Content hub design is finalized and populated with latest content. It is now ready for both self-service and managed service in terms of content curation and management
Started work on 2 features (api and custom/dynamic tags). Latter is an exciting addition to our offering resulted via conversation with potential customers
Prototype is almost ready with api setup work remaining.

In addition to our new blog engine, newsletter setup is ready as well. We can now send newsletters to all subscribers. Audience will see a blue Subscribe button to their right bottom when they read any blog content.
Created a section called blog and started capturing product features. Will finish the initial set of posts next week.
Have setup a new content category called "From Scratch" to record insights from entrepreneurs how they started from scratch and grew their startups. Will also add impactivize startup journey there. This help in 3 ways - as a content marketing strategy, to increase connections with peers and to implement practical insights for impactivize.
Need to reach out to entrepreneurs from next week.
Cleaned up twitter accounts and started reaching out. Need to increase the engagement and frequency of posting